NEVER WASH YOUR JEANS, that ‘s right. According to the Levi Strauss CEO Chip Bergh, you should never wash your jeans. Instead, you should spot clean them but don’t wash them. To kill microbes and eliminate odor, it is suggested that you freeze them.
I for one wash my jeans. I don’t wash them as frequently as I do the remainder of my clothes, but I do wash them. I do spot clean mine but after wearing them several times, they go in the washer, not the freezer. And the thought of going a year without washing them, that takes my mind to places I don’t want to go, not to mention my nose.
I think about all the sweaty little boys with grass stained jeans and their moms not washing them. Would everyone think you were an awful mom if they found out that you only spot cleaned them! I can hear the “mean moms” in my mind talking about how their children would never leave the house with “dirty jeans”. And how would you get those grass stains out anyway?
How about the construction workers or ranch hands who work all day outside. Certainly he’s not talking about them!
I wonder how long you need to freeze your jeans to get them odor free and how cold they would be when you finished? Do you use a hair dryer to thaw them out?
Anyway, what is your take? Let me hear what you think!
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I’m thinking that Chip Berg must have a much bigger freezer than I do. I hardly have enough room for the meat and ice cream, much less my family’s jeans. They would probably end up in a soup if I tried that.
So true, I thought the same thing.
I suppose if you spend your life doing nothing of real value beyond just looking fashionable, he may be onto something. For the rest of us slobs, I think we should stick to using the washer! 🙂